Turn video reviews into ads, market research, and retail opportunities from £299 a month
Watch Humans
ABOUT
ABOUT
ABOUT
A next-gen video review platform.
Watch Humans turns your product reviews
into behavioural insights for ad creative, market research, and retail strategy.
A next-gen video review platform.
Watch Humans turns your product reviews
into behavioural insights for ad creative, market research, and retail strategy.
Connect to Content
Add layers or components to infinitely loop on your page.
Identity-Driven Reviews
More than a star rating.
Video-Only
Providing data-rich, contextual, and authentic content.
Video-Only
Providing data-rich, contextual, and authentic content.
Unbiased
Reviewers are rewarded equally for a 1★ or 5★ review.
Unbiased
Reviewers are rewarded equally for a 1★ or 5★ review.
Honest
Encouraging truthful feedback with tailored product selections.
Honest
Encouraging truthful feedback with tailored product selections.
Human
Reviewer lifestyles, goals, and values at the core.
Human
Reviewer lifestyles, goals, and values at the core.
Identity-Driven Reviews
More than a star rating.
Video-Only
Providing data-rich, contextual, and authentic content.
Unbiased
Reviewers are rewarded equally for a 1★ or 5★ review.
Honest
Encouraging truthful feedback with tailored product selections.
Human
Reviewer lifestyles, goals, and values at the core.
WHAT BRANDS GET
WHAT BRANDS GET
WHAT BRANDS GET
All in one place
Your brand dashboard will host all your reviews and insights.
Ad Creative
& Content
Reviews become creative content.
Every video is analysed for sentiment, claims, and shopper mission.
Use your favourite reviews as fully-licensed UGC.
Build ad strategies and creative using real shopper language.
Create ads optimised for high-scoring audiences.
Market Research
Shopper insight without panels or bias.
Instead of surveys, get data transcribed from real shoppers.
Each review is mapped against Shopper Missions: revealing who your customers are and why they buy.
Control questions you want reviewers to answer on camera.
See full transcriptions of every single review.
"£999" Add-On
Retail Strategy
Fish4ever vibe instead
Watch Humans data feeds directly into The Breakthrough Suite showing which Shopper Missions your brand serves, how you outperform competitors, and what SKUs can drive incremental growth.
Verified UGC reviews from retail-profiled shoppers.
Retail-ready data for sell-ins and range reviews.
Show buyers how your product scores with their shoppers and how it compares to competitors.
CLIENT FEEDBACK
CLIENT FEEDBACK
CLIENT FEEDBACK
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 32%.
Ali Scott
Head of Digital of Oddbox
Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Working with Watch Humans has helped fuel multiple growth strategies for our agency, across multiple clients. Their high-quality, unbiased video reviews have provided us with authentic consumer insights that we simply couldn’t get elsewhere. The professionalism and quality of their service have made them a valuable partner in our growth journey.
Sonia Q.
Co-Founder at Toco Marketing
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 32%.
Ali Scott
Head of Digital of Oddbox
Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Working with Watch Humans has helped fuel multiple growth strategies for our agency, across multiple clients. Their high-quality, unbiased video reviews have provided us with authentic consumer insights that we simply couldn’t get elsewhere. The professionalism and quality of their service have made them a valuable partner in our growth journey.
Sonia Q.
Co-Founder at Toco Marketing
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 32%.
Ali Scott
Head of Digital of Oddbox
Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Working with Watch Humans has helped fuel multiple growth strategies for our agency, across multiple clients. Their high-quality, unbiased video reviews have provided us with authentic consumer insights that we simply couldn’t get elsewhere. The professionalism and quality of their service have made them a valuable partner in our growth journey.
Sonia Q.
Co-Founder at Toco Marketing
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 32%.
Ali Scott
Head of Digital of Oddbox
Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Working with Watch Humans has helped fuel multiple growth strategies for our agency, across multiple clients. Their high-quality, unbiased video reviews have provided us with authentic consumer insights that we simply couldn’t get elsewhere. The professionalism and quality of their service have made them a valuable partner in our growth journey.
Sonia Q.
Co-Founder at Toco Marketing
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 32%.
Ali Scott
Head of Digital of Oddbox
Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Working with Watch Humans has helped fuel multiple growth strategies for our agency, across multiple clients. Their high-quality, unbiased video reviews have provided us with authentic consumer insights that we simply couldn’t get elsewhere. The professionalism and quality of their service have made them a valuable partner in our growth journey.
Sonia Q.
Co-Founder at Toco Marketing
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 32%.
Ali Scott
Head of Digital of Oddbox
Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Working with Watch Humans has helped fuel multiple growth strategies for our agency, across multiple clients. Their high-quality, unbiased video reviews have provided us with authentic consumer insights that we simply couldn’t get elsewhere. The professionalism and quality of their service have made them a valuable partner in our growth journey.
Sonia Q.
Co-Founder at Toco Marketing
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 32%.
Ali Scott
Head of Digital of Oddbox
Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Working with Watch Humans has helped fuel multiple growth strategies for our agency, across multiple clients. Their high-quality, unbiased video reviews have provided us with authentic consumer insights that we simply couldn’t get elsewhere. The professionalism and quality of their service have made them a valuable partner in our growth journey.
Sonia Q.
Co-Founder at Toco Marketing
Watch Humans has been transformational for our content and marketing strategy. Using it, we've identified 3 new customer segments and dropped our acquisition cost by 32%.
Ali Scott
Head of Digital of Oddbox
Having that unbiased data has been particularly helpful when we’ve been in investor meetings, it adds real credibility when we’re talking about our market position. They’re reliable, professional, and easy to work with, which has made the whole process smooth.
Ana Carolina Russo Duarte
CEO at Bunch London
Working with Watch Humans has helped fuel multiple growth strategies for our agency, across multiple clients. Their high-quality, unbiased video reviews have provided us with authentic consumer insights that we simply couldn’t get elsewhere. The professionalism and quality of their service have made them a valuable partner in our growth journey.
Sonia Q.
Co-Founder at Toco Marketing
Inside your brand dashboard you'll find:
Individual lifestyles, goals and values tags for each reviewer.
Top performing tags who score your product highly.
Where your high-scoring reviewers are shopping.
Inside your brand dashboard you'll find:
Individual lifestyles, goals and values tags for each reviewer.
Top performing tags who score your product highly.
Where your high-scoring reviewers are shopping.
How to get started
For brand’s, the process is easy:
Choose your audience
Tell us the audience you want to reach.
Send us your products
We deliver them to verified reviewers within that audience.
Collect video reviews and insights
That all live inside your brand's dashboard.
For brand’s, the process is easy:
Choose your audience
Tell us the audience you want to reach.
Send us your products
We deliver them to verified reviewers within that audience.
Collect video reviews and insights
That all live inside your brand's dashboard.
For brand’s, the process is easy:
Book a call with the team
Get set up with your account and tell us your priorities.
Send us your products
We deliver them to verified reviewers within your chosen audience, and can help you define one.
Collect video reviews and insights
See all live updates inside your brand's dashboard.
For brand’s, the process is easy:
Book a call with the team
Get set up with your account and tell us your priorities.
Send us your products
We deliver them to verified reviewers within your chosen audience, and can help you define one.
Collect video reviews and insights
See all live updates inside your brand's dashboard.
Pricing
Pricing
Discover
Discover what drives your audience
Discover what drives your audience
Discover what drives your audience
£99/mo
0 Guaranteed Reviews
+Unlimited invites
0 Guaranteed Reviews
+Unlimited invites
0 Guaranteed Reviews
+Unlimited invites
Basic Shopper Insights
Raw UGC Videos
Basic Email Marketing
Star Rating Asset Usage
Basic Review Widget
UGC Usage Rights
Focus
Focus marketing spend where it performs
Focus marketing spend where it performs
Focus marketing spend where it performs
£299/mo
5 Guaranteed Reviews
+Unlimited invites
5 Guaranteed Reviews
+Unlimited invites
5 Guaranteed Reviews
+Unlimited invites
1 Challenge a month
Mid-Level Shopper Insights
Quarterly Assets + Insights
Social Media Ideation
Video Transcripts + Prompts
Star Rating Asset Usage
Customisable Review Widget
Limited Account Manager
UGC Usage Rights
Ad Strategy & Creative
Boost
Boost ROAS with
hyper-targeted UGC
£599/mo
10 Guaranteed Reviews
+Unlimited invites
2 Challenges a month
Advanced Shopper Insights
Monthly Assets + Insights
Advanced Strategy & Creative
Star Rating Asset Usage
Bespoke Review Widget
Full Account Manager
Full UCG Usage Rights
Retail Strategy
Market Research
Boost
Boost ROAS with
hyper-targeted UGC
£599/mo
10 Guaranteed Reviews
+Unlimited invites
2 Challenges a month
Advanced Shopper Insights
Monthly Assets + Insights
Advanced Strategy & Creative
Star Rating Asset Usage
Bespoke Review Widget
Full Account Manager
Full UCG Usage Rights
Retail Strategy
Market Research
Boost
Boost ROAS with
hyper-targeted UGC
£599/mo
10 Guaranteed Reviews
+Unlimited invites
2 Challenges a month
Advanced Shopper Insights
Monthly Assets + Insights
Advanced Strategy & Creative
Star Rating Asset Usage
Bespoke Review Widget
Full Account Manager
Full UCG Usage Rights
Retail Strategy
Market Research
Expand
Expand NPD pipelines and retail distribution
Expand NPD pipelines and retail distribution
Expand NPD pipelines and retail distribution
Enquire
15 Guaranteed Reviews
+Unlimited invites
15 Guaranteed Reviews
+Unlimited invites
15 Guaranteed Reviews
+Unlimited invites
Everything in Boost+
Retail Strategy
Market Research
Features
Unlimited Review Invites
✅
✅
✅
✅
Challenges (Control Review Context & Setting)
🔒
1 per month
2 per month
2+ per month
Expand Review Pool
🔒
£150 for 5 reviews
£150 for 5 reviews
£150 for 5 reviews
UGC Usage Rights
🔒
🔒
Full commercial use
Full commercial use
Depth of Shopper Insights
Basic
Top Lifestyle, Goals, Values, Interests, Tribes & Preferences
Mid
Basic transcript analysis
Advanced
Granular transcript analysis
Top category trends
Retail Grade
Insight report per retailer
Whitespace opportunities
Shopper Missions™
Competitor comparison
Frequency of Shopper Insights & Assets
—
Quarterly
Monthly
Monthly
Basic
Raw UGC
Mid
Transcriptions
Advanced
Email campaigns
Ad campaigns
UGC "Moments"
Bespoke
Video Editor
Content Creation
Content Volume
0
0
5
10+
Star Rating Asset Usage
Full use
Full use
Full use
Full use
On-Site Review Widgets
Basic
Limited customisation
Customisable
Bespoke
(Coming soon)
Account Manager
—
Limited
Full service
Full service
Content Ideation
Basic
Email marketing
Mid
Social media marketing
Advanced
Paid media strategy
Bespoke
Bespoke growth strategy
Discover
£99/mo
£299/mo
Focus
5 guaranteed reviews
per month
0 guaranteed reviews
per month
£599/mo
Boost
10 guaranteed reviews
per month
Most Popular
Expand
15+ guaranteed reviews
per month
Enquire
COMMON QUESTIONS
COMMON QUESTIONS
COMMON QUESTIONS
Why video reviews?
Why video reviews?
Why video reviews?
What kind of data is generated?
What kind of data is generated?
What kind of data is generated?
Who are the reviewers?
Who are the reviewers?
Who are the reviewers?
Is it only for food and drink brands?
Is it only for food and drink brands?
Is it only for food and drink brands?
Can I use the content on my own channels?
Can I use the content on my own channels?
Can I use the content on my own channels?